Only Original Once


Mercedes-Benz

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Produced and Directed by Brady Welch
Edited by Shern Sharma
Cinematography by Ben Hardwickie
Music by Tin Hat
Sound Design by Roger Middenway
Color by Jordan James 



Mercedes’ Berlin-based content agency came to me with a great story: A retired optometrist in LA was the rare  owner of a 1962 Mercedes-Benz 300d Adenauer — a beautiful behemoth of which 45 were ever made. The owner hadn’t touched the thing since the ‘70s and it didn’t run, but a vintage Benz rehabber wanted to buy it sight unseen and try to restore it. For Americans, of course, cars are more than just machines. They act as repositories of memory, and can become family members. In this case, I was thrilled at the opportunity to document the rehabilitation of both car and familial history.