Kids Try 100 Years of Brown Bag Lunches


Condé Nast Entertainment

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Condé Nast Entertainment brought me in on a six-month contract to gin up ideas for the YouTube channels of GQ, Bon Appetit, and Epicurious. I developed, produced, and directed a handful of short videos, and am happy to report that one went certifiably viral. Twenty-six million views later (on this video alone), a goofy idea of mine is now the brand’s most viral series.


Directed by Brady Welch
Edited by Chelsea Taylor
Cinematography by Cole Evlev