The World’s Leading Company

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Last summer, I was asked to executive produce the relaunch “The World’s Leading Company.” Part startup, part rebrand, part social practice art — all parts gonzo. Is this real? Is it fake? Does it really matter? 





I worked with the two (re)founders to build out Enron’s film department, concept and create formats, and establish a cross-functional production calendar. I also advised on website development and design, produced lifestyle and product photography, as well as graphic assets and merchandise design. 





The only thing that mattered was that people took note. After full-page ads in the New York Times and Houston Chronicle, billboards there and Silicon Valley, and a highly produced launch video, we made the local news. We also broke several engagement milestones on our social media channels.





Even I still don’t know what we created. In a sort of “the right hand doesn’t know what the left is doing, and vice versa,” Enron now has expanded into the area of domestic trucking and, yes, the resale of energy on the private grid in Texas. Oh, and a micronuclear egg. 




Take that, Jeff Skilling.