Magnify Money
Lending Tree
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The founder of MileCards.com and an ex-banker had a vision for a website that offered practical financial advice and transparent recommendations for products and services. But they had no idea what to call it or what it would look like. They asked designer Drew Heffron and I to come up with a name and visual language that demystifed the obsfucation of financial marketing, and encouraged users to retake the reins of their financial destinies.
All of their advice added up to one thing: more money in the pocket of customers. A magnifying glass seemed like a perfect symbol of that advice. Instead of parsing ever-expansive terms and conditions, learning a few tips and tactics could grow the money that’s already yours.