Strong Made Stronger


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The purpose-driven experiential agency Imprint Projects needed some last-minute help producing what I quickly learned was a wildly ambitious project: shoot a Levi’s Skateboarding lookbook under the guise of a documentary about the DIY construction of the world’s highest skatepark in La Paz, Bolivia.  While the thought of dealing with altitude sickness and camping with an international crew of skaters on a construction site held a certain kind of sadistic appeal, I was mostly interested in the intersection of brand, storytelling, and real-world impact. Amazingly, the park was completed in the time we were there, and not too many pairs of jeans were shredded in the process. 

Directed & Edited by Simon Weyhe
Produced by Brady Welch
Additional Camera by Mathias Nyholm Schmidt & Kasper Hornbek Nielsen
Music by Tommy Guerrero & Monte Vallier