Spot On
Planned Parenthood
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Working in conjunction with BBMG, a Brooklyn-based branding and social impact agency, I wrote and developed a creative concept and accompanying social campaign for Spot On, Planned Parenthood’s first ever smartphone app.
![](https://freight.cargo.site/t/original/i/ef62e77d9111a32577a403ff2a985510f3f2677882f4f910b7c701a99abd90b5/PPFA_SpotOn_Mockup_Phone2.gif)
Our campaign for the birth control and period-tracking app aimed to confront taboos about menstruation, and ultimately get one million people with periods to download it.
![](https://freight.cargo.site/t/original/i/b04d4fac577ab0346f459435a96b343a8278b343544b9a357b16dae0a15b0fd6/PPFA_SpotOn_Mockup_Posters-1680x945.jpg)
At the time, the notion of “liking” and “following” things on social media was brand new, and it didn’t seem a great leap for me to suggest, cheekily, that we simply re-appropriate this language for a more impactful end.
![](https://freight.cargo.site/t/original/i/b911c7556c8806295e241f494299d893ea1d6e49e4d752048eea3e95cd322012/PPFA_SpotOn_Mockup_Pins-828x828.jpg)
![](https://freight.cargo.site/t/original/i/d6caeb3886838c3ecb33e1d68185d2f64f109d92eb0e75240062cb8cd4c0ca68/PPFA_SpotOn_Mockup_Tote-828x828.png)
The app and campaign nabbed a Gold Distinction in the 2017 Shorty Social Media Awards, and was also an honoree in Fast Company’s 2017 Innovation By Design Awards. It got over a million downloads worldwide in its first year.
![](https://freight.cargo.site/t/original/i/484ac3a08c59bb530a718d6619d02254068a73998a4247ad8676da4d3784efcd/Spot-On-Planned-Parenthood-high.gif)
Agency: BBMG
Strategist: Devon Leahy
Art Director: Jess Pitera